“It took me years to understand what the middle part was and how they bridge that gap from great idea to filthy rich. And it hit me like a ton of bricks when it finally came to me. It was brand.” – Kirsten Screen [00:04:50]
There are wildly successful entrepreneurs who all seem to share the same story: they had a great idea, then they did some things, and then they made a whole bunch of money. But what exactly is that middle piece? What did they actually do that took them from a simple idea to a thriving business?
In today’s episode, I’m sharing my take on why establishing a brand is the crucial “in-between” piece that so many creators and services providers are missing. If people aren’t buying your offers, if you’re struggling to post content on a consistent basis, then it’s time you get clear on what sets you apart and finally attract an audience that resonates with your message. Listen in now for five tips on how you can start building brand loyalty today!
Plus, I’m leaving you with a different question at the end of every episode this season! This episode, consider: What would people say about your business when you’re not in the room? Do you stand out enough for them to be able to communicate what you’re about?
What’s in this episode:
[00:53] Brand as the missing piece in your business and defining what sets you apart
[12:28] Why it’s essential to create a visual representation of your brand
[14:08] Getting clear on your message and what brand stands for
[16:14] Embracing controversy and your unique perspective
[19:15] Owning a stance even if it offends people
[23:14] Your personal life versus your brand