Podcast S2. Ep 21. Tell Your Story: Why Self-Publishing a Book is the Next Step of Your Entrepreneurial Journey with Jyotsna Ramachandran

“Everything we produce as entrepreneurs should tie back to how do we leverage that to promote the business that we actually run? Because I always say this to my clients, entrepreneurship without leveraging it into actual ROI is a really nice hobby, but it’s not a business.  ” – Kirsten [00:28:44]

As coaches and entrepreneurs, we can often tell ourselves that we’re not creative. We’re not making art or directing plays. But that doesn’t mean we’re not creative. Our creativity lies in thought leadership and expertise and it’s extremely valuable. The same guidance that you offer your clients is a message that you can also share with the world in the form of a book. Before you get turned off by the thought of finding an agent and a publishing house, I’m talking about self-publishing. It’s an industry that has gained so much traction in the past few years and it’s one I encourage you to explore as a part of your business.

In today’s episode, I’m chatting with Jyotsna Ramachandran, an author, book publisher, TEDx speaker, and author success coach. Jyotsna shares how she found herself in the authorship and publishing industry, the difference between traditionally-published and self-published books (and why self-published is better!), and the process of getting on stage to give a TEDx talk.  

If you’ve been thinking about writing a book, now is the time. Share your message with the world. Use your book as a part of your business funnel. I plan to do this myself, so stay tuned!

What’s in this episode:

  • [02:37] How Jyotsna accidentally stumbled into authorship and publishing
  • [10:39] Jyotsna shares the difference between the traditional book publishing and self-publishing processes and their impacts on author control and income
  • [19:49] How Jyotsna came up with the idea to do a TED Talk and she shares the process of actually getting on stage to speak
  • [26:56] When you should reach out to a publishing agency about writing a book

Resources mentioned:

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Meet Jyotsna

Jyotsna Ramachandran is a bestselling author, book publisher, TEDx speaker, and is an international Author Success Coach who helps coaches, trainers, speakers, and experts to build a super profitable author funnel with the help of their book. 

She is on a mission to elevate the consciousness of humanity one book at a time by helping visionary leaders convert their messages into bestselling books in the easiest possible way. So far, Jyotsna has helped over 1000 authors from 35 different countries through her global publishing agency, Happy Self Publishing.

While Jyotsna isn’t working, this mom of 2 kids also loves to dance, cycle, plan her next family staycation and is a passionate advocate for educational rights.

Connect with Jyotsna

Follow Jyotsna on Instagram

Follow Happy Self Publishing on Instagram

Connect with Jyotsna on LinkedIn

Visit the Happy Self Publishing Website

Book a FREE Book Strategy Session

Masterclass: How busy leaders can attract their soul clients through author marketing


Connect with Kirsten on Instagram or by visiting her website at


To learn more about creating a business that feels easy, aligned, and fulfilling, on your terms, check out The.Evolution Mastermind.

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