“So many people get busy building a bunch of other things, but unless you stand for something and you become recognizable as that, and I don’t recognizable, I don’t even mean, because a lot of people think that means they have to go viral or they have to have a lot of eyes on their things. That’s, it’s not that it’s authentic.” – Kirsten [00:20:09]
In this online world, it feels like everyone is selling something. Salesy copy is everywhere, and we can sniff it out from a mile away at this point. So… how do you write copy that sounds interesting, authentic, and not just like another money-grab that gives people the ick?
In this episode, Erin Morris is here to set us straight on what makes good copy, why so many of us are missing the mark and writing salesy copy, and where we can start with creating better, more authentic copy and connections online.
If you’re a coach or personality-driven brand, you NEED this episode. Let’s dive in.
What’s in this episode:
- [02:15] Why Erin is so devoted to authenticity
- [06:16] How Erin’s love of freedom (not her formal education) led her to a copywriting career
- [12:39] Erin’s tips on writing copy that sounds like you, instead of a used car salesman
- [22:16] The talents and skill sets that make some people better at copywriting, podcasting, etc
- [29:33] Why you need to break out of the corporate sound to write the most authentic copy
- [34:36] My quote and question for you today
Resources mentioned:
Grab my new free training here
Find the Six-Figure Business Accelerator here
Meet Erin Morris:
Erin Morris is a launch strategist, copywriter, and host of the Copy to Freedom Podcast. Through DFY copy, she helps coaches and course creators step up as industry leaders so they can earn more and live their biggest lives.
Her connection-first framework combines data, psychology and personality and has helped deliver sold-out launches, 6 figures in sales, and an 800% increase in discovery calls by building genuine relationships with readers.
Living by example, Erin prioritizes her lifestyle-first business and can often be found hiking in the mountains or exploring a new country as a full-time digital nomad.
Connect with Erin
Email us at hello@kirstenscreen.com with any questions, or DM us on Insta @thekirstenscreen.